Brand Identity

Brand Identity is how a company wants to presents themselves to certain consumers.  One store that I like to shop at is Nike.  Nike is an universal company.  They have stuff for almost everyone.  They offer sport wear and casual wear.  Their ads mostly involve athletes and their performances.  Nike wants to present themselves as the best of the best.  One store that I avoid at all costs would have to be Ann Taylor.  Ann Taylor targets the older and more of the business crowd of women.  This store is full of pastel and boring colors.